Sherbrooke, Wednesday, March 29, 2023. – The Fête du Lac des Nations Promutuel Assurance is pleased to revamp its brand image, after proudly displaying the same logo since 2002. After more than 20 years with the same colors, the organization welcomes an era of change.
A new and simple logo
Elegance and simplicity are the keywords of the new logo. With the fine lines of the rectangle and the font of the same color, everything is in place to emphasize the blue of the word Lake. The main partners, Loto-Québec and Promutuel Assurance, proudly dress the logo. The organization of the festival hopes that this image will remain for many years to come.
A colorful visual universe
The Fête du Lac des Nations Promutuel Assurance team offers a colorful and festive universe. The multicolored pictograms represent the attractions found at the event: music, fireworks, family activities, food, fun and so much more.
This new universe full of joy shows what the festival means to festivalgoers in a colorful picture:
- blue for water and dream,
- pink for youth and innovation,
- green for the environment and
- yellow for the party!
A new website
The event’s website has been revamped to highlight the new colors of the festival, but also to facilitate navigation for visitors. The improvement of the customer experience is considered in every decision made by the organization. The sections of the website now allow visitors to search for shows according to various filters. Whether it is by dividing the types of music or the stages where the performances take place, festivalgoers will certainly be able to find a show in their style. Want to be part of the festival? It’s easy! It is now possible to fill out the various forms directly on the event’s website. You can learn more about the history of the organization and its values.